Choice of font and colour scheme was a delicate process of finding something loud and energetic enough to capture the identity and vibrance of a music festival, while also being respectful of the venue. Chatting with the clients while knee deep in organising big name bands , I put forward a big splash illustration. Working up detailed sketch of the venue would show it off with a lot more vibrancy than a photo alone could achieve. There was also a tight deadline and go live date. Four bold colour silhouettes of non specific singers and musicians meant the pre-publicity for the event could being while waiting for the confirmation of the big names to come. After sign off the graphics were reformatted for social media covers and the project was- quite literally - read to rock!
With over 18 years industry and design studio experience and a dedication to researching the latest design trends and web technology, it's not just about creating a look and feel , but solving design problems. JCU is more than just the final product, it's a design service.
Design is everywhere. Everywhere we look on an increasing number of screens and on signs of all sizes, each one seeking attention and engagement . JCU understands the DNA of design communication and how to get you noticed. We do it with efficiency and impact for clients throughout the UK and overseas.
