Explainer Video - For Science!

A hand-drawn explainer video done 'in camera' with no auto doodle shortcuts. The real deal.
June 8, 2020

Explainer videos are great to help engage an audience and explain a particular topic. In this case noise reduction.

The goal of an explainer video is to take a potentially quite complicated subject and make it engaging and easier to understand.

They can be hand-drawn, sometimes on a whiteboard, where you can see the hand of the artist creating visuals in time to the narration of the subject matter, but more often tech lends a hand to undo any mistakes.

This project was for The Mathematics of Waves and Materials group, a research department within the University of Manchester. They work on the "theoretical, numerical and experimental aspects of both materials and waves. " Crikey.

I was approached to create a video based on a blog about noise-reducing materials. It took a bit of time to read up and understand what the research was before throwing around ideas. Also as this was about sound, 'what to draw' visually was an open-ended question. It was also lots of fun.

My contact Naomi had already seen my work and gave me quite a bit of creative freedom. I was expecting some resistance submitting storyboards of geese, trumpets and jetpacks, but what I pitched made the cut. It was all about finding the balance between fun and relevance.

The video was created in lockdown, so I offered to do the voice over too, as a practical solution.

Read the The Mathematics of Waves and Materials group blog here

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