May 13, 2020

Building the new Luc Hoffmann Institute Website

Way back in December 2019 I was invited to help relaunch the Luc Hoffmann Institute's website, an environmental organisation dedicated to maintaining biodiversity in life on earth through innovative projects.

I'd already been working on updating the site in its previous form which was showing a little bit of age and using a page builder. Page builders are good to get websites up and running quickly, but are cumbersome on larger websites. This site had become slow and somewhat of a technical chore to update. That needed to change.

The Luc Hoffmann team were great to work alongside, very clear and thorough in what they needed. We reviewed the development of the site continuously as it evolved in line with their mission statement. In partnership with the World Wildlife Fund they are "the world’s leading catalyst for innovation and transformative change to maintain biodiversity, the foundation for all life on Earth".

I ran a demo of WordPress 5 past the team, showing the new features that could be achieved, then stripped down and rebuilt their content on a fresh install of WP5, running to around at around 150 pages and no page builders in sight.

This was a big project, but the goal was the same as any good website; ease of use. Training and video tutorials allow the team to focus on publishing and promoting their work, without calling on a developer every time they want to update the site.

Since it's launch I've used WP5 on my own website and am impressed with how the new block system allows for dynamic page layouts. It also keeps the best basic functionality, templates and categories - which help automate publishing content to site with minimum fuss, all of which came into play here.

On a technical level, I used tried and tested plugins to manage content and SEO. Content views is great for automating news articles and Yoast is a great gateway into Search Engine Optimisation that helps users write content with search engines in mind. I also coded some custom blocks for the project timeline pages.

There was a lot of feedback and de-bugging required before a site with this many moving parts was ready to go live, and I had a real sense of achievement when we went into soft launch in April.

At this scale it's impressive to see WordPress flexing its content management muscles, a long way from the simple blogging platform it was ten years ago.

2020 also marks 10 years since I began creating websites in WordPress, watching it become the industry-standard platform it is today. Before WordPress, a website of this size might have been created by a team of 2 or 3 developers. I'd like to think my knowledge and experience have paid off with this project.

As I became familiar with The Luc Hoffmann Institute and their work, they really do some fascinating work in innovation and the environment. Check them out here.

“John was wonderfully proactive and efficient in getting our new website up and running. He took the time to understand our needs and always strove to find solutions. His keen communication sense, positive attitude and good sense of humour made the process of updating our website clear, easy, and even fun!”

Jessica Villat, The Luc Hoffmann Institute
Manchester based freelance web design and graphic design agency with worldwide clients.
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