Branding

I've been a senior designer with studios in the North East and North West. Dealing with brand management for some leading blue-chip companies. That experience comes the understanding of the importance of a good logo and all the other elements that make up your brand's journey and who people engage with it.

Can you describe what you do in fifty words? How about 120 characters? Effective branding is tough to get right. It's the foundation of successful recognition. A logo design is more than just a logo. It's a representation of what the product or service is – what it stands for. A good brand tells a story.
Flat style graphic design

Contact: hey@johncooperdesign.co.uk

Illustration update, Easter 2022

Festival mascots, illustrations of folks doing live shows and live drawing at events. Just a sample of the last few months of output...

Edinburgh Festival Publicity

Heading off to the Edinburgh festival this year? Need posters, flyers and a social media pack for all your online stuff? I've got you covered. How about some illustration to really make your idea pop out? Edinburgh is a tough space to promote in at festival time (I should know), publicity needs to be super […]

Branding & Graphic Design: Making Presentations

Making Presentations is a training company that specialises in presenting skills, online and face to face. The design work, logo, icons and deck slides are all bespoke. This is communication design, where the artwork has a very specific job to. The icons are more detailed illustrations, to keep online attendees engaged longer. The series of […]

Manchester Open Exhibition 2022, list of artists and work

Here's a list of all the artists and work at the Manchester Open Exhibition 2022, at Home. NO. ARTIST NAME ARTWORK NAME PRICE 1 Amy Mizrahi The Great Escape £4,200.00 2 Emma Reynolds Community Action - Peaceful Protest is a Human Right £35.00 3 Natasha Klutch Visit Britain £300.00 4 Mike Thorpe Got a ticket […]

Branding the Kings Arms, Salford

Back in 2018, I did the logo and rebranding on the Kings Arms Theatre pub in Salford, but I never did a blog, so here it is. As a regular there they knew me well as my graphic design work for other productions had already graced their walls. When it came to their rebrand, they […]

Logo Design

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"An excellent service that is great value for money, but most of all he is very talented. Thoroughly recommended."
Lee Martin, Gag Reflex Management

Case Study

Matt needed branding for his theater space, the Fresnel Theater in Portland, Maine. He already had a mission statement, which is a great starting point for a designer.

It answered the questions that I'd initially ask - designer to client. What are the goals of the business, what makes your company different? Descriptive words. So that I can read and listen to the language they use and tune into their frequency and start creating visuals

In designing the logo it was important to look for something was welcoming and incorporated The keywords of playfulness community and compassion.

From a practical point of view It needed to be a bright and chunky, so that when transferred into signage on the building, it's seen clearly from a distance.

Matt was keen for the logo to reflect the lighthouses that Portland is known for. The name resnal comes from bevels in the lens of a light house main lamp that helps focus the beam. As a designer, I love that kind of creative thinking. 

Once the colours and typeface were finalised a branding guide was . This is a reference document for printers. Most large commercial brands have very detailed branding guides, but really every business should have something like this. It’s helpful to printers and is a reliable way to future proof the consistency of your brand over time.

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    Design agency in Manchester creating websites, branding and illustration for over 15 years.
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